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January 15, 2019

Share of 2018 US Holiday Season* Retail Ecommerce Site Visits vs. Revenues, by Device (% of total)

Note

Data was provided to eMarketer by Adobe.

Methodology

Data is from the January 2019 Adobe report titled "Holiday Recap 2018" and is based on analysis of aggregated and anonymous data from the Adobe Experience Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud. The analysis is based on a daily revenues model based on analysis of more than 1 trillion visits to US-based retail websites. Product and pricing insights are based on analysis of sales of more than 55 million unique products. Adobe Analytics measures 80 percent of digital transactions at the largest 100 US digital retailers.