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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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January 10, 2019

Instagram Ad Budget Allocated to Newsfeed vs. Stories According to US Senior Ad Buyers, 2018 (% of total)

Note

Data was provided to eMarketer by Cowen and Company.

Methodology

Data is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, 2018.