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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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February 5, 2019

What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)

Note

Data was provided to eMarketer by PubMatic. Respondents were asked, "What are the key challenges you/your customers encounter with programmatic in-app/video advertising, excluding social media?"

Methodology

Data is from the February 2019 Forrester Consulting report titled "The Move Toward In-App Advertising" commissioned by PubMatic. 336 respondents at companies in Denmark, Finland, Singapore, Sweden, the UK and the US were surveyed online during October-November 2018. Respondents were decision-makers in media-buying or -planning roles at brands, agencies and advertising technology companies. In addition, four 60-minute phone interviews were conducted with respondents of a similar profile. PubMatic is a mobile programmatic ad technology platform.