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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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February 13, 2019

How Have Companies Worldwide Changed Their Focus on Data, Metrics and Analysis Over the Past 5 Years? (% of respondents, agency vs. in-house, Jan 2019)

Description

According to a global survey by YouAppi, two thirds of marketers have dramatically increased their focus on data, metrics and analysis over the last five years.

Methodology

Data is from a February 2019 YouAppi survey conducted by Dimensional Research. 543 marketing professionals worldwide were surveyed online during January 23-31, 2019. All respondents had responsibility for brand and/or performance marketing at their organization. 65% of respondents were based in North America, 18% in Europe, 12% in Asia-Pacific, 3% in the Middle East & Africa and 2% in Latin America. YouAppi is a growth marketing platform for mobile brands.