March 1, 2019

Mobile App Engagement Performance Metrics Worldwide: Average Weekly & Monthly Usage, by App Category, H2 2018


Data is from the March 2019 Localytics report titled "Cheat Sheet: App Benchmarks H2 2018." The report is based on more than 37,000 mobile/web apps using Localytics software across more than 2.7 billion devices worldwide. The timeframe of the data was July-December 2018. Localytics is a marketing and analytics platform for mobile and web apps.