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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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March 26, 2019

Percent of Their Company's First-Party Data Potential that US Digital Marketers Think They Are Using, Sep 2018 (% of respondents)

Note

Data provided to eMarketer by MightyHive.

Methodology

Data is from the March 2019 Advertiser Perceptions and MightyHive report titled "The Data-Confident Marketer." 200 US senior digital marketing decision-makers from various industries were surveyed during about their views on first-party data in September 2018. Respondents had to be brand marketers (excludes agencies), director-level or above and involved in programmatic advertising and first-party data with a annual budget of at least $5 million. MightyHive is a programmatic solutions partner.