Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Steps that US Internet Users Have Taken to Protect Their Personal Information, Oct 2018 (% of respondents)
US adults take many steps to protect their personal information and online activities, including clearing their online cookies, limiting the data shared on social networks and reading terms & conditions. Only 14% of adults say that they haven't taken any steps to protect their information.
Data is from the March 2019 Norton Lifelock "Cyber Safety Insights Report" conducted by The Harris Poll. 16,000 internet users ages 18+ in 16 countries were surveyed online by The Harris Poll during October 9-30, 2018. Respondents were from Australia (n=1,002), Brazil (n=1,051), Canada (n=1,026), China (n=1,051), France (n=1,065), Germany (n=1,001), Hong Kong (n=1,000), Italy (n=1,004), Japan (n=1,001), Mexico (n=1,050), Netherlands (n=1,003), New Zealand (n=1,002), Taiwan (n=1,000), United Arab Emirates (n=1,001), the UK (n=1,006) and the US (n=1,004). Data was weighted where necessary to bring them in line with their actual proportions in the population. A global postweight was applied to ensure equal weight of each country in the global total. No estimates of theoretical sampling error can be calculated. For the US, 1,004 US internet users ages 18+ were surveyed during October 2018. For Canada, 1,002 internet users in Canada ages 18+ were surveyed during October 2018. Symantec is the parent company of Norton Lifelock.