Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
February 27, 2019

How Do US Companies Use Social Media? (% of respondents, Feb 2018 & Feb 2019)

Description

CMOs were asked how their company use social media. Respondents cited brand awareness/building/promotions, introducing, identifying and improving new products and services, acquiring new and retaining current customers, improving employee engagement and customer service.

Methodology

Data is from the February 2019 Duke University's Fuqua School of Business "The CMO Survey: Highlights and Insights Report – February 2019" commissioned by American Marketing Association (AMA) and Deloitte. 323 US marketers were surveyed online during January 8-29, 2019. 97% of respondents were VP-level or above. Respondents identified their company focus as B2B product (36.1%), B2B services (32.1%), B2C product (15.0%) or B2C services (16.8%) with sales revenues of less than $25 million (31.5%) or more than $26 million (68.6%).