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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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May 6, 2019

Which Benefits Would Most Motivate US Internet Users to Consider Trying a New Direct-to-Consumer (D2C) Brand? (% of respondents, March 2019)

Description

US consumers say a free trial period would most compel them to try a new direct-to-consumer brand. An appealing online presence is another major benefit that would motivate consumers to consider a new D2C brand.

Methodology

Data is from the March 2019 Toluna "D2C Survey." 2,011 US internet users ages 18+ were surveyed online during March 9-10, 2019. Internet users identified as 63.5% female and 36.5% male. Internet users identified their ages as 18-34 (24.6%), 35-54 (39.4%) and 55+ (36%).