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April 12, 2019

US Programmatic Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)


This chart details eMarketer's estimates for the amount US advertisers will invest on programmatic digital display advertising from 2016 to 2021.


Estimates are based on the analysis of various elements related to the ad spending market; including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to the other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, media publishers and other industry leaders.