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April 12, 2019
US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)
Description
This chart details eMarketer's estimates for the amount US advertisers will invest in private marketplaces, a specific form of programmatic advertising and real-time bidding (RTB) between 2016 and 2021.Featured In
US Programmatic Ad Spending Forecast 2019Chart Title
US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)Publication Date
April 12, 2019
Sources
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US Programmatic Ad Spending Forecast 2019Related Charts & Analysis
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