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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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April 12, 2019

US Private Marketplace (PMP) Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)

Description

This chart details eMarketer's estimates for the amount US advertisers will invest in private marketplaces, a specific form of programmatic advertising and real-time bidding (RTB) between 2016 and 2021.