April 15, 2019

US Internet Users Who Have Ever Bought a Product/Service Recommended by an Online Influencer, by Age, March 2019 (% of respondents)


This chart asked US adults if they have ever bought something recommended from an influencer such as an Instagram personality. Responses were broken out by yes and no.


Data is from the April 2019 Clever Real Estate report titled "Marketing to Millennials in 2019" conducted by Pollfish. 1,139 US internet users ages 18+ were surveyed online via Pollfish on March 22, 2019. The survey was distributed using organic sampling and is not representative of the US population. Among those surveyed, the gender breakout was roughly 50%, 30% were ages 18-24 and 30% were ages 54+. Clever Real Estate is a real estate company and website.