April 29, 2019

Programmatic Share of Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry, 2019 (% of total digital video ad spending)


US ad buyers in various industries were asked what percent share of their online/mobile video ad spending they expect to be allocated to programmatic in 2019. Industries included in this chart are automotive, fashion/apparel, financial services, household goods, furniture/appliances, media & ... entertainment, retail and telecom.More

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