December 1, 2018

Social Media Platforms Used by US Marketers, by Platform, 2016-2020 (% of respondents in each group)


eMarketer analyzed multiple sources to estimate the number of marketers that are using social media for marketing purposes. The chart shows how many marketers use Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube for marketing.


Estimates are based on the analysis of survey and tracking data from various research firms; industry-specific adoption trends of Facebook marketing tools; and consumer Facebook adoption trends.