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May 17, 2019

Why Have Millennial Internet Users Worldwide Started/Deepened vs. Stopped/Lessened Their Relationship with a Company? (% of respondents, Jan 2019)

Description

This chart shows reasons millennials in 42 countries worldwide have stopped or reduced how they interacted with a company, as well as those who have started or increased how they have interacted. Reasons include reactions to an ad campaign the company has run, its position on political matters and ... its ethical behavior, among others.More

Note

Respondents were asked, "The actions of an organization and its people can change the way consumers feel or behave toward a company. As a consumer, have you ever started or deepened a relationship with a business because of the following? As a consumer, have you ever stopped or lessened a ... relationship with a business because of the following?"More

Methodology

Data is from the May 2019 Deloitte "Global Millennial Survey 2019." 13,146 internet users ages 25-36 in 42 countries worldwide were surveyed online during November 2018-January 2019. Additionally, 3,009 internet users ages 17-24 from 10 countries worldwide, including Australia, Canada, China, France, Germany, India, Italy, Japan, the UK and the US were surveyed online during November 2018-January 2019. At least 200 millennials in each of the 42 countries were surveyed: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Republic of Ireland, Israel, Italy, Japan, Malaysia Mexico, The Netherlands, New Zealand, Nigeria, Norway, Peru, the Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, the UK and the US.