February 13, 2019

Share of Social Media Actions* on Retailer Accounts Worldwide, by Category, 2018 (% of total)


Millions of internet user social actions were collected and analyzed across social networks. The chart shows the number of social media actions, such as reactions, comments and likes, taken for global retailer accounts in 2018. The chart shows a breakout by category, which includes apparel & ... accessories, health and beauty, consumer electronics and big box retail. More


Data is from the March 2019 Shareablee report titled "State of Global Retail on Social Media in 2019." Shareablee collects and analyzes data from over 2 million companies and over 8 million influencers daily. Shareablee is a social analytics company for brands.