Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More
Updated Chart Available
An updated version of this chart is available.
View the latest data
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
May 1, 2019

US Smart Speaker Users, by Activity, 2019 (% of smart speaker users)

Description

This chart shows US smart speaker users, and the percent who conduct select activities. Data is for 2019 and includes activities such as buying via smart speaker, smart home controls and listening to audio, among others.

Note

Smart speaker buyers are individuals ages 14+ who have used a smart speaker to make at least one purchase with voice command during the calendar year. Smart speaker shoppers are individuals ages 14+ who have used a smart speaker to research products or add products to a shopping cart with voice ... command at least once during the calendar year, but have not necessarily made a purchase via smart speaker. Smart speaker smart-home control users are individuals of any age who control smart-home devices (e.g., smart lights, smart thermostats and smart security systems) via smart speaker with voice command at least once per month. Smart speaker inquirers are individuals of any age who ask a smart speaker questions via voice command at least once per month; excludes inquiries about weather, news and traffic. Smart speaker audio listeners are individuals of any age who listen to audio content such as music, radio, audiobooks and podcasts via smart speaker with voice command at least once per month. A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and smart-home devices.More

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.