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June 25, 2019

Reasons that UK Ad Blocking Users Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)

Description

Ad blocking users in the UK were asked what the reasons are for using an ad-blocker. Responses include "too many ads are annoying or irrelevant," "too many ads on the internet," "ads are too intrusive," "ads sometimes contain viruses or bugs," "ads take up too much screen space," "to avoid having to ... see video ads before watching clips/shows" and "to speed up page loading times."More

Note

Data was provided to eMarketer by GlobalWebIndex.

Methodology

Data is from the Q1 2019 GlobalWebIndex survey released on June 25, 2019. GlobalWebIndex interviewed internet users ages 16-64 in France (n=5,035), Germany (n=5,055) and the UK (n=10,102) via desktop, laptop, mobile or tablet.