July 1, 2019

Instagram Users and Growth in North America, 2018-2023 (millions and % change)


Data is provided for Instagram users and growth in Canada, the United States and in total for North America.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.