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Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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June 27, 2019

How Do US Digital Shoppers Feel About the Frequency of Retailer Communications? (% of respondents, by digital channel, April 2019)

Description

US online shoppers were asked what they think about how frequently retailers communicate with them through the following channels: email, text message, notifications on mobile, social media and display ads.

Methodology

Data is from Yes Marketing's June 2019 "Customer Lifecycle Report: The Retail Shopper's Journey to Loyalty." 1,000 US digital shoppers ages 18+ were surveyed in April 2019. Digital shoppers had all made a purchase with a retailer online in the past year.