July 24, 2019

How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)


CMOs were asked which marketing capabilities are to the future success of their company and how well they are delivering them today. Leading responses include ideas that build the brand and emotional connection, data analytics that drive consumer insight and customer experience and commerce that is ... consistent across all channels.More


Data was provided to eMarketer by Dentsu Aegis Network.


Data is from the July 2019 Dentsu Aegis Network "CMO Survey 2019." 1,000 CMOs or equivalent worldwide from various industries were surveyed by Kadence International during May 2019. Respondents were from Australia, China, France, Germany, Italy, Japan, Russia, Spain, UK and US.