Contact Sales:1-800-405-0844

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

Latest Articles

Browse All →

Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.

Reports

In-depth analysis, benchmarks and shorter spotlights on digital trends.

Learn More →

Forecasts

Interactive projections with 10k+ metrics on market trends, & consumer behavior.

Learn More →

Charts

Proprietary data and over 3,000 third-party sources about the most important topics.

Learn More →

Industry KPIs

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

Learn More →

Briefings

Client-only email newsletters with analysis and takeaways from the daily news.

Learn More →

Analyst Access Program

Exclusive time with the thought leaders who craft our research.

Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.

Our Story

Learn more about our mission and how Insider Intelligence came to be.

Learn More →

Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

Learn More →

Our People

Take a look into our corporate culture and view our open roles.

Join the Team →

Speak to a member of our team to learn more about Insider Intelligence.

Newsroom

See our latest press releases, news articles or download our press kit.

Learn More →

Advertising & Sponsorship Opportunities

Reach an engaged audience of decision-makers.

Learn More →

Events

Browse our upcoming and past webinars and other events.

Learn More →

Podcasts

Tune in to eMarketer's daily, weekly, and monthly podcasts.

Learn More →

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo

July 8, 2019

Do US Internet Users Think Digital Ads Are a Fair Trade for Being Able to View Free Content Online? (% of respondents, July 2019)

Description

US internet users were asked whether or not they think that advertisements are a fair price to pay for being able to go online and browse free content.

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the July 2019 "eMarketer Consumer Attitudes on Marketing Flash Survey" conducted in July 2019 by Bizrate Insights. 1,352 US digital buyers were surveyed online during July 1-7, 2019. Respondents completed a survey from Bizrate Insights after completing an online purchase between July 1-7, 2019. Respondents identified as female (54.3%), male (39.9%) and 5.8% chose not to provide their gender. Respondents identified as 18-34 (17.8%), 35-54 (28.4%), 55-65+ (43%) and 10.9% of respondents chose not to provide their age. Respondents identified as white (60.3%), black (5.5%), Hispanic or Latino (6%) and other.