June 18, 2019

Impact of Influencer Priming* on TV, Facebook and YouTube Ads Among UK Social Media Users, May 2019


A neuroscience study conducted among UK adults compared the performance of ads on TV, Facebook and YouTube that had influencer priming vs. those that did not.


Data was provided to eMarketer by Whalar.


Data is from the June 2019 Whalar report titled "The Science of Influencer" conducted by Neuro-Insight. 187 UK adults ages 18-65 participated in a neuroscience study in London during April 30-May 19, 2019. Participants were regular Instagram, Facebook and YouTube users and had less than 5,000 followers on Instagram. They were asked to complete a series of tasks to simulate viewing content from TV, Facebook, YouTube and Instagram, during which they were shown branded content. Steady-state topography (SST) headgear was used to measure the brain's response. Whalar is an influencer marketing agency.