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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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July 25, 2019

US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019

Description

This chart shows performance benchmarks for Instagram stories from 300 top accounts (90% of which were located in the US) across four industry verticals: brands, entertainment, media and sports. The performance benchmarks measured are average completion rate, average frames per story and average ... reach rate.More

Methodology

Data is from a July 2019 Conviva study titled "2019 Instagram Stories Benchmark Study." 300 top Instagram accounts (90% of which were based in the US) and 13,000 individual stories were analyzed during January 1-March 30, 2019 to determine the latest publishing and user engagement trends across four industry verticals: brands, entertainment, media and sports.

"Behind the Numbers" Podcast