September 23, 2019

Attitude of US Launch Leaders* vs. Other Senior Marketing Executives About Their Approach to Launching a Product, Feature or Campaign, May 2019 (% of respondents)


US senior marketers were asked about their approaches to launching a product, feature or campaign. Responses include used social listening data to guide their launch strategy and/or creative content, they fully understand their target customers, creative used emphasized evoking an emotional ... response, audiences perceived the messaging as authentic, try to reach a specific audience first to drive engagement and collateral used was shareable and had the potential to go viral.More

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