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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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September 23, 2019

Attitude of US Launch Leaders* vs. Other Senior Marketing Executives About Their Approach to Launching a Product, Feature or Campaign, May 2019 (% of respondents)

Description

US senior marketers were asked about their approaches to launching a product, feature or campaign. Responses include used social listening data to guide their launch strategy and/or creative content, they fully understand their target customers, creative used emphasized evoking an emotional ... response, audiences perceived the messaging as authentic, try to reach a specific audience first to drive engagement and collateral used was shareable and had the potential to go viral.More