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October 9, 2019

Do US Internet Users Trust Facebook with Their Personal Information? (% of respondents, by demographic, Oct 2019)

Description

US consumers were asked if they trust Facebook with their personal information. Respondents are broken out by age and gender.

Note

Data was provided to eMarketer by Bizrate Insights.

Methodology

Data is from the October 2019 "eMarketer Facebook Flash Survey" conducted in October 2019 by Bizrate Insights. 997 US internet users ages 18+ were surveyed online during September 19-October 2, 2019. Respondents identified as female (56%) and male (44%) and were ages 18-34 (26%), 35-54 (37%) and 55+ (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. At the time of joining the panel, each panelist stated they had shopped online. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes.