October 1, 2019

US TV Ad Spending, by Type, 2017-2021 (billions and % change)


This chart shows the amount of ad spending on addressable TV, programmatic TV and traditional TV in the United States from 2017 to 2021.


Typical programmatic TV advertising buying and selling practices include the use of software to offer select programs and advertising packages to households; such software has the ability to identify high-indexing programs or time slots against advanced audience parameters, etc. Ad insertion is less ... commonly automated.More


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.