November 19, 2019

How Much More Are US Internet Users* Willing to Pay per Month for Additional Streaming Video Subscriptions? (% of respondents, by age, Oct 2019)


Streaming video viewers in the United States were asked how much money (in addition to their current subscriptions) they are willing to pay per month for access to additional streaming video services. Data is broken out by age range.


Data is from a November 2019 KPMG report titled "How consumers choose video streaming services." 1,030 US internet users ages 18-24 and 1,025 US internet users ages 25-60 were surveyed online during September 25-October 3, 2019. Both sets of respondents were split evenly between males and females. All respondents confirmed they had access to at least one video streaming service.