January 15, 2020

Holiday Season* Click-and-Collect Ecommerce Sales Share vs. Order Share Among US Retailers, 2017-2019 (% of total)


This chart shows the retailers' click and collect ecommerce sales share and order share during the 2017-2019 holiday seasons.


Data was provided to eMarketer by Rakuten Intelligence.


Data is from a January 2020 Rakuten Intelligence analysis. Rakuten Intelligence tracks aggregated and anonymized data from email receipts from a panel of over 5+ million online shoppers. The measurement reflects shopping behavior across multiple devices over time.