January 15, 2020

US Top 10 Holiday Season Retail Ecommerce Categories, Ranked by Growth, Nov 1-Dec 31, 2019 (% change vs. same period of prior year)


This chart shows the top 10 growing retail ecommerce categories during the 2019 holiday season. Data includes home improvement, grocery, beverage, luggage, home decor, furniture, logistics, automotive, health, fitness, nutrition specialty, pet specialty, consumer electronics, major appliances, ... sporting goods and outdoors.More


Data was provided to eMarketer by Rakuten Intelligence.


Data is from a January 2020 Rakuten Intelligence analysis. Rakuten Intelligence tracks aggregated and anonymized data from email receipts from a panel of over 5+ million online shoppers. The measurement reflects shopping behavior across multiple devices over time.