February 1, 2020

US Digital Buyers, by Generation, 2020 (% of population)


This chart shows digital buyer penetration, shown as a percent of the total population for 2020. Data is broken out by generation and includes millennials, Gen X and Baby Boomers.


Estimates are based on February 2017 population numbers from US Census Bureau data, which is based on data from the 2010 Census.


Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.

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