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February 1, 2020

US Pay TV vs. Non-Pay-TV Households, 2015-2024 (millions)


This chart shows the number of pay TV households compared with non-pay-TV households (cord-cutters) in the United States for 2015-2024.


Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutter households are those that have cancelled their subscription and no longer ... subscribe to traditional pay TV services. Cord-never households are those that have never had a subscription to traditional pay TV services.More


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.

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