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March 1, 2020

US Social Network AR Users, 2018-2022 (millions and % change)


This chart shows the forecast for US social network users who use augmented reality (AR) features within a social network at least once per month. Data is for 2018-2022.


Social network AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world within a social network. Examples of social network AR include filters of videos and photos (e.g., Snapchat Lenses, Instagram Filters); games (e.g., Snapchat ... Snappables, Facebook Messenger video chat games); digital avatars overlaid over the real world (e.g., 3D Bitmojis).More


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.