February 24, 2020

Percent of Influencer Instagram Campaigns in Which US Marketers Also Plan to Use Instagram Stories in 2020 (% of respondents)


US marketers were asked what percent of their influencer campagins do they plan to use Instagram Stories.


Data is from the February 2020 Linqia report titled "The State of Influencer Marketing 2020." 192 US marketers and agency professionals across a variety of industries including CPG, food and beverage, media and retail were surveyed during December 2019. Linqia is a provider of influencer marketing solutions.