March 6, 2020

How Has the Total Media Ad Spending Forecast for China Changed? (billions, 2018-2024)


This chart shows eMarketer's update to its total media ad spending forecast for China for 2018-2024. Figures are in billions of US dollars.


Digital ad spending includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats, including search (paid listings, contextual text links and paid inclusion) and display (banners [static display], rich media, ... sponsorships and video [including advertising that appears before, during or after digital video content in a video player]). Mobile ad spending excludes SMS, MMS and P2P messaging-based advertising. Magazine spending includes B2B, consumer, local and Sunday. Newspaper spending includes classified, local, national and retail. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit. TV spending includes broadcast TV and cable TV.More


Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms and consumer media consumption trends.