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March 24, 2020

Change in US Programmatic Ad Revenues and CPM During the Coronavirus Outbreak, by Device, Week Ending March 22, 2020 (% change vs. prior week)

Description

This chart shows how spending and CPM are changing for US programmatic advertising during the coronavirus/COVID-19 outbreak. The figures are broken out by device: mobile, desktop/laptop, tablet and connected TV.

Note

Data was provided to eMarketer by Adomik.

Methodology

Data is from a March 2020 Adomik analysis of US programmatic advertising data for the periods of March 10-15 and March 17-22, 2020. This data is aggregated from hundreds of Comscore publishers worldwide, sourced from monetization partners such as ad servers and supply side platforms. Adomik is a digital advertising data platform.