March 26, 2020

Coronavirus Impact: Effect of Ad Spending Cuts According to US Agency and Marketing Professionals, Q1-Q4 2020 (% of respondents)


Ad and marketing professionals were asked which quarters in 2020 will be most impacted by ad spending cuts. Responses include major impact, moderate impact, minor impact or no impact for Q1 2020-Q4 2020.


Respondents were asked, "Thinking about your 2020 decrease in ad spending as a result of the Coronavirus (Covid-19) outbreak, which quarters do you anticipate will be impacted most?" Data was provided to eMarketer by Advertiser Perceptions.


Data is from the March 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report." 203 US agency (67%) and marketing professionals (33%) were surveyed during March 17-20, 2020. Respondents are from the Advertiser Perceptions Ad Pros proprietary community who are 100% involved in media brand selection decisions.