March 23, 2020

US Internet Users Who Agree that Brands Should Advertise as Normal During the Coronavirus Outbreak, March 2020 (% of respondents)


Internet users in the United States were asked whether they agree that brands should continue to advertise as normal during the coronavirus (COVID-19) outbreak.


Data is from the March 2020 GlobalWebIndex report titled "Coronavirus Research Release 3: Multi-Market Research." 12,845 internet users worldwide ages 16-64 were surveyed online during March 16-20, 2020. The survey was conducted in Australia (n=1,004), Brazil (n=1,001), China (n=1,003), France (n=1,016), Germany (n=1,010), Italy (n=1,010), Japan (n=1,079), Philippines (n=1,008), Singapore (n=1,008), South Africa (n=573), Spain (n=1,005), the UK (n=1,040) and the US (n=1,088). Responses in each country have been weighted for age, gender and education level. Given the speed of this survey in response to the coronavirus, some countries had comparatively few responses in the 16-24 or 55-64 age groups. Where necessary, weightings have been combined with adjacent age groups.