March 27, 2020

Effect of the Coronavirus on US Internet Users' Brand Loyalty, March 2020 (% of respondents)


US internet users were asked about their buying behaviors with brands during the Coronavirus outbreak. Data includes continuing to purchase the same brands they always do, purchasing a mix of their usual brands as well as new brands, are taking the opportunity to discover new brands, and feeling ... less brand loyal and purchasing whatever brand is available.More