Areas in Which Blockchain Could Improve Problems in the Ad Tech/MarTech Ecosystem According to US Ad Professionals, Nov 2019 (% of respondents)
Description
Agencies, brands and publishers were asked where blockchain could improve the problems in the adtech ecosystem. Responses include fraud, ability to track results, and transparency.
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Chart Title
Areas in Which Blockchain Could Improve Problems in the Ad Tech/MarTech Ecosystem According to US Ad Professionals, Nov 2019 (% of respondents)
Publication Date
March 11, 2020
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