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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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April 15, 2020

Are US Publishers Experiencing Short-Term* Revenue Changes due to the Coronavirus Pandemic? (% of respondents, March 2020)

Methodology

Data is from the April 2020 Interactive Advertising Bureau (IAB) report titled "Coronavirus: Ad Revenue Impact on Publishers & Other Sellers." 205 US sell-side advertising professionals were surveyed during April 1-8, 2020. Respondents include media platforms, programmatic companies (e.g., SSPs, ad exchanges, ad networks) and publishers at publisher media platforms (69%) and programmatic companies (31%) who identify as account executive (12%), C-level/president/EVP (34%), group publisher/publisher (3%), managing director/partner (3%) or SVP/VP/director (48%). The report also features data from a survey of 390 US agency and brand buy-side decision-makers during March 18-24, 2020. Respondents include brands, media buyers and planners at agencies (58%) or brands (42%) who are responsible for US ad spending in 2020 and who identify their job role as C-level/president/EVP (29%), manager/account executive/media planner/media buyer (24%), media consultant/media strategist (3%), SVP/VP/director (43%) or other staff (1%).