Contact Sales:1-800-405-0844
Does my company subscribe?Newsletter sign-up
Log in
Become a Client
InsightsEventsPricing
May 5, 2020

Which Supply-Side Platform Do US Publishers Consider to Be Their Top/Most Preferred Provider? (% of respondents, Feb 2020)

Description

Media decision-makers were asked their most preferred SSP partner. Responses include Google Ad Manager, Amazon Publisher Services, AppNexus, Rubicon and Mopub.

Chart Title

Which Supply-Side Platform Do US Publishers Consider to Be Their Top/Most Preferred Provider? (% of respondents, Feb 2020)

Publication Date

May 5, 2020

Sources

Source information is only available to PRO subscribers.
Topics
Programmatic AdvertisingUnited States

Related Charts & Analysis

Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Article
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Political advertising is propping up a slow ad market
Article
Political advertising is propping up a slow ad market
Privacy legislation is advertising’s latest and greatest threat
Article
Privacy legislation is advertising’s latest and greatest threat
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a transparency problem
Article
Programmatic advertising and CTV are becoming forces in political advertising—but there’s a ...
Google offers tool to provide more clarity on programmatic ad costs
Article
Google offers tool to provide more clarity on programmatic ad costs
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... again
Audio
The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... ...
Fundamentals of programmatic advertising
Article
Fundamentals of programmatic advertising
Publisher Ad Monetization 2022
Report
Publisher Ad Monetization 2022
Programmatic Advertising Explainer
Report
Programmatic Advertising Explainer
Everything you need to know about Netflix and Microsoft’s ad partnership
Article
Everything you need to know about Netflix and Microsoft’s ad partnership
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
Nearly half of US consumers have been served incorrect ads
Article
Nearly half of US consumers have been served incorrect ads
In-game advertising is ramping up, but consumers are worried
Article
In-game advertising is ramping up, but consumers are worried

Daily News

Luxury retail gains in online average order value
Article
Luxury retail gains in online average order value
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Article
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Ad industry practices come under fire as privacy lawsuits surge
Article
Ad industry practices come under fire as privacy lawsuits surge
Amazon confirms second Prime Day event
Article
Amazon confirms second Prime Day event
Meta is accused of using a secret AppTrackingTransparency workaround
Article
Meta is accused of using a secret AppTrackingTransparency workaround
TikTok and the race to corner short-form video
Article
TikTok and the race to corner short-form video
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Article
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Drizly looks to capitalize on the retail media boom
Article
Drizly looks to capitalize on the retail media boom
A look at ad placement and volume in short video and podcasts
Article
A look at ad placement and volume in short video and podcasts
Political advertising is propping up a slow ad market
Article
Political advertising is propping up a slow ad market
LTK wants a bigger piece of the social commerce pie
Article
LTK wants a bigger piece of the social commerce pie
'Housing paralysis' is causing demand for home goods to plummet
Article
'Housing paralysis' is causing demand for home goods to plummet
Gen Alpha banking does a mashup of the digital and physical world
Article
Gen Alpha banking does a mashup of the digital and physical world
Walmart leans into convenience in the lead up to the holidays
Article
Walmart leans into convenience in the lead up to the holidays
Podcast listener growth spurs demand for multilingual content
Article
Podcast listener growth spurs demand for multilingual content

Latest Reports

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022
Report
Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022
Spotlight: Canada Proximity Mobile Payments Forecast 2022
Report
Spotlight: Canada Proximity Mobile Payments Forecast 2022
UK Digital Ad Spending by Industry
Report
UK Digital Ad Spending by Industry
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Germany Digital Ad Spending by Industry 2022
Report
Germany Digital Ad Spending by Industry 2022
US B2C Martech Spending Forecast 2022
Report
US B2C Martech Spending Forecast 2022
Spotlight: US Incumbent Bank Digital Trust 2022
Report
Spotlight: US Incumbent Bank Digital Trust 2022
US Travel Industry Digital Ad Spending 2022
Report
US Travel Industry Digital Ad Spending 2022
Spotlight: US Digital Grocery Forecast 2022
Report
Spotlight: US Digital Grocery Forecast 2022
US B2B Digital Ad Spending Forecast 2022
Report
US B2B Digital Ad Spending Forecast 2022
The Insurance Heads of Digital Report 2022
Report
The Insurance Heads of Digital Report 2022
Digital Trust Benchmark 2022
Report
Digital Trust Benchmark 2022
How Economic Stress and Inflation Are Changing Consumer Behaviors
Report
How Economic Stress and Inflation Are Changing Consumer Behaviors
Affiliate Marketing 2022
Report
Affiliate Marketing 2022

Popular on Insider Intelligence

Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big waves
Article
Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big ...
Luxury retail gains in online average order value
Article
Luxury retail gains in online average order value
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Article
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Germany Digital Ad Spending by Industry 2022
Report
Germany Digital Ad Spending by Industry 2022
Analyst Take: How millennial parents will bank Gen Alpha kids
Article
Analyst Take: How millennial parents will bank Gen Alpha kids
US B2C Martech Spending Forecast 2022
Report
US B2C Martech Spending Forecast 2022
What Are Latin America's Digital Consumers Buying?
Chart
What Are Latin America's Digital Consumers Buying?
Ad industry practices come under fire as privacy lawsuits surge
Article
Ad industry practices come under fire as privacy lawsuits surge
Amazon confirms second Prime Day event
Article
Amazon confirms second Prime Day event
Meta is accused of using a secret AppTrackingTransparency workaround
Article
Meta is accused of using a secret AppTrackingTransparency workaround
TikTok and the race to corner short-form video
Article
TikTok and the race to corner short-form video
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Article
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Drizly looks to capitalize on the retail media boom
Article
Drizly looks to capitalize on the retail media boom

"Behind the Numbers" Podcast

The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners and losers
Audio
The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners ...
The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads
Audio
The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ...
The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views
Audio
The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views
Reimagining Retail: Activating product stories across channels and top trends in retail automation
Audio
Reimagining Retail: Activating product stories across channels and top trends in retail automation
The Banking & Payments Show: Are neobanks dead?
Audio
The Banking & Payments Show: Are neobanks dead?
Around the World: Opportunities and challenges for cross-border commerce
Audio
Around the World: Opportunities and challenges for cross-border commerce
The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators
Audio
The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators
The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis
Audio
The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis
The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?
Audio
The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?
Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach
Audio
Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach
The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool
Audio
The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs ...
The Daily: 'The Great Realignment,' Reels vs. TikTok engagement, and AVOD to overtake TV ads?
Audio
The Daily: 'The Great Realignment,' Reels vs. TikTok engagement, and AVOD to overtake TV ads?
The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads
Audio
The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads
The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan
Audio
The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan
Reimagining Retail: How the employee experience informs customer experience and retail leadership examples
Audio
Reimagining Retail: How the employee experience informs customer experience and retail leadership ...

Trending in United States

Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big waves
Article
Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big ...
Luxury retail gains in online average order value
Article
Luxury retail gains in online average order value
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Article
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Analyst Take: How millennial parents will bank Gen Alpha kids
Article
Analyst Take: How millennial parents will bank Gen Alpha kids
US B2C Martech Spending Forecast 2022
Report
US B2C Martech Spending Forecast 2022
Ad industry practices come under fire as privacy lawsuits surge
Article
Ad industry practices come under fire as privacy lawsuits surge
Amazon confirms second Prime Day event
Article
Amazon confirms second Prime Day event
Germany Digital Ad Spending by Industry 2022
Report
Germany Digital Ad Spending by Industry 2022
TikTok and the race to corner short-form video
Article
TikTok and the race to corner short-form video
Political advertising is propping up a slow ad market
Article
Political advertising is propping up a slow ad market
Meta is accused of using a secret AppTrackingTransparency workaround
Article
Meta is accused of using a secret AppTrackingTransparency workaround
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Article
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Drizly looks to capitalize on the retail media boom
Article
Drizly looks to capitalize on the retail media boom

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2022 
Insider Intelligence Inc. All Rights Reserved.