Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
May 1, 2020

US Retail Ecommerce Sales Growth, by Product Category, May 2020 (% change)

Note

eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2019. Apparel and accessories includes clothing, footwear and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, ... replacement parts and auto equipment/tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods and beverages. Furniture and home furnishings includes furniture, housewares and small appliances; excludes home improvement and tools. Health and personal care includes over-the-counter products such as medicines, vitamins/supplements, personal care/hygiene products, beauty products and other household products like toiletries, baby products and pet products. Toys and hobby includes sporting goods. "Other" categories includes home improvement and tools, garden equipment, building materials, auto fuel and other (such as flowers, cards, photos, luggage and cigarettes).More

Methodology

Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

"Behind the Numbers" Podcast