Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Become a Client
June 23, 2020

Ways in Which Privacy Regulations Have Impacted Their Company's Data Strategy According to US Marketers, March 2020 (% of respondents)

Note

Respondents were asked, "How have privacy regulations impacted your company's data strategy?"

Methodology

Data is from the June 2020 Foursquare report titled "Location Data in a Marketing Lifecycle" conducted by Advertiser Perceptions. 150 US marketing decision-makers were surveyed online during March 4-18, 2020. To qualify for the survey, respondents had to be managers or higher at companies with at least $5 million in annual digital ad spend, representing a key market category such as retail, travel, automotive, etc. Respondents also had to be digital decision-makers (advertising, customer insights, measurement/attribution or programmatic) who are involved in location-based data. In addition, in-depth interviews with 5 US marketing decision-makers were conducted via telephone. Foursquare is a location data and technology platform.