June 9, 2020

What Types of Mobile AR Content Have US AR Users Experienced? (% of respondents, 2018-2020)


Data was provided to eMarketer by ARtillery Intelligence


Data is from the June 2020 ARtillery Intelligence and Thrive Analytics report titled "AR Usage & Consumer Attitudes, Wave III." More than 1,000 US adults ages 18+ were surveyed online during January 2020. The survey sample was balanced to US Census data. ARtillery Intelligence is a research firm covering augmented & virtual reality. Thrive Analytics is a consulting firm specializing in customer strategy and marketing.

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