Updated Chart Available
An updated version of this chart is available.
View the latest data
June 1, 2020

US Programmatic Digital Out-of-Home Ad Spending, 2019-2022 (billions, % of total out-of-home ad spending and % of digital out-of-home ad spending)


Digital out-of-home ad spending includes any out-of-home advertising that is dynamically and digitally displayed; includes digital billboards, digital street furniture, digital transit and digital place-based displays.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.