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Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

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May 7, 2020

Sites/Apps with Which US Adults Would Be Willing to Share Their Personal Data for a More Relevant and Personalized Ad Experience, March 2020 (% of respondents)

Methodology

Data is from the May 2020 Integral Ad Science report titled "Context Is the New Black: How Advertisers Can Navigate the Consumer Privacy Landscape." 1,093 US adults were surveyed online during March 2020.