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August 4, 2020
US Adults Who Would Support Businesses/Causes in Response to Social Justice Protests, by Generation, June 2020 (% of respondents in each group)
Methodology
Data is from the August 2020 Visa "The Visa Back to Business Study" conducted by Wakefield Research. 4,500 adults ages 18-74 worldwide were surveyed during June 12-29, 2020. Respondents were comprised of 1,000 US adults and 500 adults each in Brazil, Canada, Germany, Hong Kong, Ireland, Singapore, and United Arab Emirates. Data was weighted to be representative of adults 18+ in each country.Featured In
Incumbents that fail to address social equity issues risk losing customers to affinity banks, Deloitte findsWells Fargo adds minority refinancing program amid scrutiny of lending practiceseMarketer’s key digital trends for 2021 [Part 2 of 2]: Disney+, event transformation, 'brandstanding,' social commerce, and social entertainment10 Key Digital Trends for 2021Younger generations expect brands to take a stance on social issuesChart Title
US Adults Who Would Support Businesses/Causes in Response to Social Justice Protests, by Generation, June 2020 (% of respondents in each group)Publication Date
August 4, 2020
Featured In
Incumbents that fail to address social equity issues risk losing customers to affinity banks, Deloitte findsWells Fargo adds minority refinancing program amid scrutiny of lending practiceseMarketer’s key digital trends for 2021 [Part 2 of 2]: Disney+, event transformation, 'brandstanding,' social commerce, and social entertainment10 Key Digital Trends for 2021Younger generations expect brands to take a stance on social issuesRelated Charts & Analysis
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