September 17, 2020

Netflix Viewer Penetration in Western Europe, by Country, 2020 (% of subscription OTT video service users)


The methodology for our Western Europe digital video viewer and OTT subscription video user forecast is based on an analysis of 787 metrics from 81 sources. This analysis involves the collection of data from third-party research sources, online and mobile video activity tracking services, data as reported by major digital video and OTT video companies, and industry sources. We also incorporate relevant consumer viewing trends and device adoption, which play a large role in the uptake of digital video and OTT video subscriptions. These forecasts are updated on an annual basis in order to continually incorporate the latest changes and developments in the market.