October 1, 2020

US Retail Ecommerce Sales, 2018-2024 (billions, % change, and % of total retail sales)


eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data for which the last full year measured was 2019.


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.

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